The association is responsible for
printing, postage, and distributing the forms, sending
the completed forms to us for coding, and entering the
codes into the association's membership database. We
never have a copy of the association database or
access to it.
The master survey is a
highly-sophisticated survey instrument that measures
both preference and intensity. It is extremely
easy to fill out but is sophisticated in its
interpretation. Instead of ranking or scales, the
respondent distributes 100 points.
The
3-digit marketing code is made up of the primary
member type, the strength of that type, and secondary
member type.
The pie chart
gives you an overview of the primary member types in
your association and is very valuable in strategic
planning and distributing resources. Pie charts can
also be done for various sub-groups in your
membership.
The report gives
you a concise explanation of your members' motivations
and what the pie chart means. It's very helpful to
distribute this to the entire staff since there are
implications for every department.
The
Workbook is a step-by-step guide on how to use the
YTheyJoin program. It explains the member types and
has marketing strategies for each type.
Every
licensing agreement includes up to five hours of
consulting with the developer of YTheyJoin.com and
this is often used for staff training. Additional
consulting time is available.
