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YTheyJoin Member Types

YTheyJoin is the only member segmentation and target-marketing program that tells you how members want to interact with your association based on their current and future needs. This takes you beyond simple demographics or past behavior. Our Licensing Agreement allows you to assign marketing codes to your members that identify the following nine Member Types.

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MAILBOXERS: primarily want involvement through the mail, computer or hand-helds

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RELEVANT PARTICIPANTS: attend conventions and seminars if relevant

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SHAPERS: most active and want to shape association policy

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COMPSHOPPERS: compare this association to other organizations or info/benefits

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COGNOSCENTI: want the association to add to their fund of knowledge

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BOOSTERS: the association improves their image or that of the profession

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ALTRUISTICS: share the values of the association and have interest in advocacy

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DOUBTERS: tend to resist change and new initiatives

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NON-RELEVANTS: status has changed and association may not be relevant

(Note-YTheyJoin and the nine Member Types are trademarks of Allegiance Research Group)

 

  
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